Ivan Popov, whom almost everyone calls Zaeka, is a director and creative director with more than 20 years of experience in the fields of animation and advertising. He has worked on key advertising campaigns for leading international companies, has been the author of short films, video installations and visual effects for music videos and dance performances. He has directed over 100 animated videos. In 2013, Ivan founded ROBO Lab, which gradually became one of the leading animation and post-production studios on the Bulgarian market. He has a master’s degree in animation from the New Bulgarian University, as well as a sailing yacht captain’s certificate!